The Format Factory required key art for a new reality show putting pampered celebrities on the holidays from hell. I chose to create a transition from sunshine to ominous storm clouds, layered on top of an inviting swimming pool, illustrating the nasty surprise in store for the show’s stars.

This image was a nice opportunity for me to use a 3D texturing approach for a purely 2D image, while choosing to build it procedurally in After Effects and with caustics from Substance leaving potential for an animated version later in the show’s development.

Built in After Effects with Trapcode Particular, Optical Flares and Real Glow.

Client: The Format Factory

Agency:  Bits and Bobs Studio

Design: Benjamin Tucker