Free@Last TV required key art for a fast-paced, contemporary drama which follows a Glasgow based ambulance crew directly into the homes of their patients as they deal with emergencies on the front line. I wanted to create an image that gave the impression of looking onto the drama of each emergency call, while using split typography to show the intense demands the characters face in their duties as paramedics.

Client: Free@Last TV

Agency:  Bits and Bobs Studio

Design: Benjamin Tucker